Start off by looking into all the redirects (301 and 302). 503: Service unavailable - The server is currently unable to process the request.404: Not found - The desired page is missing.302: Temporary redirect - Both crawlers and users are redirected to a new location, but the new page is considered temporary.301: Permanent redirect - Both crawlers and users are redirected to a new location, which is considered permanent.200: Ok - Everyone (both crawlers and users) arrived at the desired page.Here are some of the HTTP status codes to keep an eye out for: If you’re using Screaming Frog’s SEO Spider, you’ll need to look into these under the “Response Codes” tab. Your initial website crawl will most likely reveal a number of HTTP status codes. Here is what that meta tag would look like: Therefore, it is critical to look for pages that may have mistakenly implemented this tag. Individual pages can be blocked from search engine indices using the meta robots noindex tag. It’s important to check this file to ensure that you are not restricting crawler access to important sections or pages of your website, as this may not bode well in your rankings. In the screen shot above, the website owner has “disallowed” certain sections of the website from being crawled. Here is what a robots.txt file might look like: You can use your robots.txt file to specify which pages and folders to crawl and which ones not to.
Now, you don’t need search engines to crawl and index each and every file on your site. With that being said, you want to put the search engines in the best position to index your website. Simply put, if search engines and users cannot access your website, all the time and resources you put into designing your landing pages and creating your branded content is basically worthless. It forms the road map for the rest of the task and should always be step one. This process is a key ingredient to a successful audit. You can also choose your subdomains (if applicable) to crawl. Start by entering your website into the URL field. However, if you are looking for free, BeamUsUp is another great tool to use. I recommend Screaming Frog’s SEO Spider due to its simplicity and reasonable price. If you’re new to auditing, start by choosing a good crawling tool. If you omit crawling before making changes, you are basically taking shots in the dark. Therefore, it is essential that you do a thorough crawl of the entire website. Walking before you crawlįirst off, in order to diagnose problems on your website, you need to have a clear and complete picture of what exactly you are working with.
Throughout the auditing process, there are several key oversights that can spell disaster for your rankings on the SERPs.
Depending on the size of your business website, it can take a few days to complete. Keep in mind that an in-depth audit is not a task you can do in a couple of hours. Therefore, there will always be a need to perform a quality audit. Knowing how exactly to improve upon these is a lot easier said than done. There are a lot of factors that the search engines take into account when determining your standing. The harsh truth is that a great many businesses struggle to keep up with the changes. The days of ranking by simply adding keywords to your title tags, header tags and content to get a few backlinks are over.
WEBSITE AUDITOR SEARCH TEMPORARILY BLOCK BY GOOGLE UPDATE
Each update can result in a strong, unforeseeable impact. As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit.
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